The Shift takes the reader on a fascinating journey through the world of contemporary art. While analyzing the motives and behavior of internationally operating collectors, it explains the current popularity of contemporary art and discloses the unwritten rules, active networks and persistent myths of the rapidly expanding territory of art collecting. The book is based on Dutch art historian Marta Gnyp’s PhD research for which she took on many roles in order to give profound and specific insight into today’s world of collecting.